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- Visit the DAA’s Consumer Choice page, which allows users to conveniently opt out from Choice Page participating companies’ collection of Web viewing data over time and across unaffiliated sites for IBA and other applicable uses under the Principles.
- Click here to opt-out - On this website you'll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the internet.This website is written and funded by the internet advertising industry and supports a pan-European industry initiative to enhance transparency and control for online behavioural advertising. See here for further details.
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